Ecommerce Site Development Kite

Where the Customer Experience Begins I remember the first time I tried to buy a handmade chair from a small furniture studio. Their website looked good in the portfolio screenshots, but the checkout flow asked for my shipping address before showing me any delivery options. The site had no product filter for wood type or finish. I closed the tab. That moment stuck with me because it illustrated a hard truth about ecommerce site development: the technical decisions you make